ESPN FC Website Redesign
Partnering closely with the leader in sports coverage, we undertook the inspiring challenge of redesigning the ESPNFC.com Soccer Portal for the 2014 FIFA World Cup. To meet the growing demand of mobile usage, we created a visually led and responsive feed-based structure to showcase the powerful content. Leveraging everscrolling feeds to highlight stories, video and opportunities for social engagement, we established ESPNFC.com as the go-to authority for World Cup fans everywhere.
Passionately leading the charge on the UX team, I couldn’t be more honored that the many elements of the redesign will soon be applied to ESPN.com and their other online properties.
Role: UX, Art Direction, Design
ESPN FC Mobile Experience
Homepage & Global Navigation